好物新地的部落格

Business Research Methods 12/E福利品出清

博客來專業及教科書及政府出版品-財經類分類超值好書

　　1. A new chapter on oral presentations.
　　2. Market-leading coverage of questionnaire design and web-based survey techniques
　　3. New examples dealing with Internet research, cloud computing, Excel in data analysis and presentation, smart phone research, dirty data, gut hunches, wildcat surveys, and more.
　　4. New research stories that relate to such organizations or brands like the US Army, Netflix, Snausages, Best Buy, Blackstone Wines, Rypple, Twitter, Facebook, Ford, and Match.com, and more.
　　5. A new type of discussion question from the headline demonstrates to students that research is applicable to all types of scenarios.
　　6. Emphasizes managerial decision making: A business focus has been integrated throughout the text. Students are presented with a "real-world" approach to business research topics and how they are used in business.